Businesses that rely on their reputation, trade names, brands, or original or proprietary goods and services (“commercial interests”) care deeply whether their intellectual property rights (“IP interests”) cover their commercial interests. Commercial interests not covered can be pirated and IP interests that fail to cover current or anticipated commercial interests needlessly soak up precious resources. Since commercial and IP interest correspondence (“CIPIC”) significantly impacts revenue and profits, CIPIC intelligence is critical for making decisions on current and future commercial and IP interests.
Despite caring deeply about it, being able to understand CIPIC quickly and know what to do next without having to plow through a lot of complex material is nearly as important. This shows how easy it is to understand the relationships among commercial and intellectual property interests, and specific steps that may be taken regarding them to save or make money . . .